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Does My Small Business Need A Facebook Like Page?

Why do I need a Facebook Like Page? 

One of the biggest benefits of Facebook is that interactions (comments, likes, tags, photos, videos, etc.) can all become “stories” that make it into the newsfeeds of those that like your page. That means that their friends have the opportunity to see them interacting with your brand on your like page. And there is no limit to how many people can like your page. So as long as you have a growing, vibrant, engaging experience happening on your like page, it will constantly be working to make your business more and more viral on Facebook. The more interactions on your Facebook page, the more stories get entered into the newsfeeds, that stay up longer and generate more exposure for your business.


Facebook pages are a tremendous opportunity to go viral on Facebook while creating a community that naturally attracts your existing customers at the same time. That mix of satisfied customers and new prospects can be a tremendous benefit for your business! You should have it in your expectations that long term, one of the most significant reasons why you create a Facebook page is because of the value of interacting and creating a community for existing and new customers and clients. Not only are they a vitally important source for future earning potential, but the best advocates for your business if you keep in touch and keep them happy.

Backlinks, also known as incoming linksinbound linksinlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.


Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their PageRank system, for instance, notes thatGoogle interprets a link from page A to page B as a vote, by page A, for page B.[2] Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

Websites often employ various search engine optimization techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.[3] Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.



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Customers are searching for your company's specific products and services. Will you be found?

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Facts to start marketing online

  • Ninety-four million American adults use the Internet every day
  • Sixty-three percent of those folks access search sites every day
  • 17.5 billion searches conducter per month in USA
  • Search matters: 93% of consumers begin from a search
  • Question: Will they be able to find your business?